Users will soon have a new feature that allows them to reduce the volume of AI-created media appearing in their feeds. This move comes as the service revealed that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a global rollout. This development comes amid a rise in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this material is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically nonsensical or surreal.
Our research shows that many people appreciate content produced via AI tools, ranging from digital art to educational videos, and we aim to provide users the ability to adjust the amount of that, based on their own choices,” said a platform representative.
AI on the Platform
The service disclosed that there are presently over a billion videos on its service tagged as AI-generated. Overall, over 100 m media items are uploaded to the platform daily, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be able to decrease or raise the amount of artificial media they see by accessing the “manage topic” feature in the platform and choosing AI-made media. Other topics that can already be adjusted under the setting include politics, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s rules oblige content makers to identify lifelike AI-generated content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Furthermore, the service will henceforth apply an “AI-made” label to content created with its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is intended to deter users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2 million AI literacy fund for experts and groups to produce educational content about ethical AI use. This initiative will support educational bodies specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its content review process, during controversy over intentions to cut jobs for a large number of safety staff in the United Kingdom. It is planning to cut a significant number of roles in its content moderation division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive explained that human moderation would continue to be important, but AI can safeguard staff by eliminating the most harmful content ahead of it has to be seen by humans. The platform reported a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
